I’m a fully-funded PhD researcher in the department of Media and Communications at the University of Liverpool. My research focuses on the owned, earned and paid marketing techniques femtech fertility startups use to target prospective customers.

Outside of academia, I work as a freelance writer and editor. My writing has appeared in publications including the New York Times, the Atlantic, Vogue, GQ, the Guardian and Wired. I’ve done editorial and content strategy work in Europe and the US for the World Economic Forum, the United Nations and Google.